WILDERWOODS

Art Direction, Branding, Graphic Design, Packaging

Leader singer of NEEDTOBREATHE, Bear Rinehart, created a solo project with a style departure from the band’s well-established anthemic campfire rock. The self-titled album under the name Wilder Woods (combining the names of his two sons) needed its own aesthetic to reflect the soulful pop-meets-folk-meets-R&B offering. 

From the start we viewed this an opportunity to explore a more polished look for this complex alter ego. We kept the branding and packaging moody and in vogue for the seasoned rocker.

The now Nashville-based singer/songwriter debuted his solo project in the front half of 2019.