NEEDTOBREATHE

Art Direction, Branding, Graphic Design, Packaging

There were layers to this one. When we sat down with the band we weren’t exactly sure where this visual story would go. There were a handful of possible concepts but we had one clear directive — they were entering a new era and wanted the focus to be on their evolution as a band. It needed to be abstract and artful and it would NOT be your typical band photo on the cover of their latest release “OUT OF BODY”. 

In the end, dancers were brought in to evoke the movement and emotion we envisioned and Jeremy Cowart’s photo wizardry brought it to life. The image selected for the cover was a unanimous choice among our team and the band (we would later enlist the same dancer for a series of music videos supporting the record). 

We added layers of paint in post to boost its dream-like quality…a style thread that would carry us through the course of this record’s slow release during the early days of the pandemic. The band chose to have no title on the front of this baby to allow the image to speak. We think it was the right call.