Little Big Town

Art Direction, Branding, Graphic Design

Even in our current age of streaming, this two-decades-young country music group, Little Big Town, seems to quite effortlessly maintain the words gold & platinum by their name. In 2017 they sold over a million copies of their single, “Better Man,” a song penned for them by none other than Taylor Swift. One of country music’s hardest working acts (and kindest people you will ever meet), they play hundreds of shows each year, packing out arenas, stadiums, and festivals worldwide. With over ten No. 1 singles under their belt, it seems they’re just getting started. Four friends offering the world their sweet harmony.

The band’s management team contacted us before the release of their debut single off the record, The Breakers. They would be releasing the song (“Better Man”) and then performing it on the Grammy’s in a few short weeks.

The wanted simple, modern, and fashion-forward and the song – well, it was epic. A cascading shot of the band in a cloud of billowing skirts and wind blown hair captured this sentiment so well. It felt romantic and aptly heroic and fresh for the band.

Later projects include branding for their first ever residency at the Roman Auditorium and art direction for “The Breakers Tour” and upcoming, “The Bandwagon Tour” with Miranda Lambert.