In House Project
Self care has quickly rise "company value" status here at Milkglass, second only to hustle of creative problem solving and quality client consideration. If we had a list of our favorite things to achieve proper self care, an epson soak would be at the top of the list. This past year we decided our clients deserved a resbit ritual as well. So we sourced and designed our very own Ease bath salts.
At the time of the project, Jacqueline was a recent med school grad, a working model, philanthropist, and overall entrepreneur. She herself was the model for “the Schique woman.” Polished and modern. Daring and elegant. She loves luxury but maintains an approachable quality. She is intelligent and articulate and well-traveled. The brand was very personal to Jaqueline so it was important to capture her essence in our work.
The team at Schique came to us with a name and a concept and a few products in development. They needed a logo and overall brand experience complete with product packaging to tell their story and position them among others they respected in the industry. They also wanted to showcase their unique philosophy on education. Dr. Schaffer wanted to incorporate the idea of an IQ symbol, signifying her hope that customers might raise their reasoning ability in making healthy choices when considering skincare.
What can I say? We love a good challenge and often the projects with the most specific requests result in the most interesting solutions. Meet Schique.